Marshall Gisser — Sr. Design Strategist
Retained by industry leaders, my design strategies have secured their funding, they have grown their consumer base and optimized their sales.
Welcome to NYDesign, my portfolio. I am a Sr. Creative Dir./Designer and Marketing Strategist with over 30 years experience. My focus is creating leaders through defining and highlighting their competitive advantage, market positioning, bold branding, engaging interactive communications and product management. I continue to optimize clients’ sales through compelling communications and engaging UI/UX, building trust and loyalty. Working direct with CEOs, marketing teams and developers, and leading creative teams, I have serviced industry leaders A&E Television, ABN Amro, CardPlus, CNBC, Condé Nast, Income Discovery, MasterCard, MoneyLine, NEC, Pizza Hut, Pepsi, Ralph Lauren, Trade, W Hotels, Warner Bros. and many others. Read my clients’ praises below for my success in peaking their sales and attracting funding. Samples of my mastery in multiple design disciplines are linked across the top of this page. Latest successes include scripting/producing social media video ads that reached 2M views in under 2 weeks, tripling sales, and driving traffic 750%.
• websites/apps: UI/UX design, architecture, landing pages, strategy, e-comm, user flows, wires, prototypes
• branding: mood boards, logo, collateral, style guides, design systems, signage, asset libraries
• conceptual design
• scripting/producing videos, animation, motion design
• package design & lines, industrial design
• dataviz, dashboards, info graphics (fluent in GA, facebook advtg.)
• copy writing: voice, tag line, body copy
• iconography, illustration
• presentations, decks
• social media design & management
I guide projects from concept through completion. The apps and websites I develop follow a carefully planned, data-driven strategy to attain precise objectives. Communicating your competitive advantage and benefits to your audience(s), I design briefest user flows, wire-frames and prototypes, driving brand recognition, loyalty, and optimal sales. User feedback continuously redefines the experience. My decades of design and strategic thinking drive my success in crafting the most fitting visuals, typography and colors. I copy write succinct and compelling verbiage resulting in winning world-class products.
Whether your need is static, digital or interactive, my design strategies captivates your audience, succinctly drives home your clear competitive advantage, and optimizes your sales.
With mastery of design tools, I bring projects to market rapidly, slashing billable hours. I welcome a conversation: 516-569-8888
BELOW: My latest dashboard enables users to intuitively manipulate data directly in charts & graphs in real-time. As data is altered in any chart or settings pane, data visualization reflects those updates live. Users manipulate income sources, expenses, dates (blue) to assess exact figures, and drag the time-line (red) to alter durations and projections. Other features include a profile manager, new chart creation, chart comparisons, help and settings. Navigation icons control alternate chart designs, save current chart, session sharing, PDF creator and email live or saved charts. More user-friendly GUIs open doors to greater users of digital products, making data providers more profitable.
“Marshall Gisser is a creative graphic design professional who consistently puts out high quality work for a variety of companies, big and small. He is the kind of person that will provide flexible thinking that will enable your company to create bigger and better communication alternatives for itself. It is my pleasure to have the continued experience of working on marketing projects with him. He has executed numerous identity, marketing and web projects for us and our clients for close to three years. His work is first rate, and moreover, he is a consummate professional in his dealings with his clients and his work. Having had experience with numerous designers in the past, I rank Marshall at the top and would highly recommend his work. His interactive design history has proven top notch and I encourage anyone to view his work and compare it to anything being developed today.”
Ross Glatzer, Former Pres.
“For a number of years, Reliable-1 Labs has retained Marshall Gisser of NYDesign for our print and interactive design and strategies. Marshall has developed corporate logos, websites, new product branding and packaging, photography, social media, videos and presentations. He also contributes with marketing strategies such as geo-fencing. I am impressed by his continued rapid response to our growing needs with first-rate design: he produced our new e-commerce website and a new 15-slide PPT, both in under one week each. Other needs are produced the same day. I highly recommend NYDesign for unparalleled quality and value.”
Evan Seltzer, Dir. of Development
"Through your design of our new corporate branding and marketing materials for many of our properties, sales have risen dramatically. In addition, these promotional materials have enabled us to obtain the necessary financing to expand."
Alfred West, CEO
“ThetaCore recently identified NYDesign.com as a design resource with impressive work. They quoted us a competitive rate for our needs. We retained NYDesign for our new logo, landing page, PPT and style guide. We requested many revisions, to which NYDesign responded quickly, addressing all our requests. After many revisions to the logo and landing page, NYDesign completed the project on time, and even provided additional design elements we had not requested, at no fee. We are very satisfied with their work and working style, the 2-week turn around, and I highly recommend them.”
Tomas Miller, Co-Founder
"I needed a line drawing version of a new automotive product. I provided Marshall with the product prototype photo and directions for the illustration. Marshall turned around the project 3 days early, and the final revision was perfect. He produced a highly professional illustration at a reasonable fee. Marshall was easy to work with, and he made my requested revisions very promptly: within minutes of my request, I had the image updates in my in-box. Marshall also added unrequested shading to the image, which I opted for; he thought into how to improve upon the image. I am fully satisfied with Marshall's work and highly recommend him."
Brian Clause, CEO
“Glenn Foods Inc. has developed and distributed over 40 items in 15 years, employing outside agencies for creation of packaging and sales materials. Of all our lines, the branding created by Marshall Gisser have brought us the most attention and compliments from our industry. More important, we have realized extremely strong sales figures. We can attribute this success to the up-scale, sophisticated branding created by Mr. Gisser.”
Arlene Leibowitz, Sales & Mkt. Mgr.
Glenn Foods, Inc.
"We recently retained the web design and development services of NYDesign.com. NYDesign responded to all requested content and function. They created real-time analog and digital clocks, freighting calculators, ordering and controlled availability of our documents, passwording, and specific controls over content area availability. They also created our database with a method of updating which is quite easy to use, and works flawlessly. We requested additional changes that were executed immediately by the NYDesign staff and at no extra charge to us. Our site now embodies an established and highly professional look, and it matches our originally proposed concepts. We are very satisfied with the turnout and receive accolades daily. We reviewed the work of several design firms. For any business interested in portraying itself as a leader in their industry, obtaining top design and development at very reasonable fees, we highly recommend NYDesign.com."
Elizabeth Provensen, Marine Consultant
"We had scheduled a seminar, meeting with top executives from fortune 1000 companies and other firms to handle their executive searches. We were in need of a new corporate identity, a website, a full color brochure, a half page ad, and ad specialty art...and we needed it in 3 weeks. NYDesign not only completed the entire project on time, but developed the website with animations and a very polished and professional identity aimed at targeting our clients and candidates. The tagline they developed works well, and the brochure received accolades from a professor of design. Additionally, NYDesign suggested that we develop booth graphics to bolster our identity when meeting with prospects at our upcoming seminar, as well as a new stationery system to further promote our new identity. All materials were designed and completed on time, on budget, and they made a great impression, and still do."
David Sporn, Pres.
The Sporn Group
"Marshall Gisser is a professional in every sense of the word. No matter what he is creating for a business, his final product is at the highest standard of creative, timely, thorough, and intelligent. In addition to the final product, what sets Marshall Gisser apart from others, is his ability to listen carefully to ideas and goals and then select the most important details to focus on as he develops a comprehensive marketing plan. He is patient with revisions and understanding about making changes as needed, but he asks focused questions to make sure the changes are really meeting the goals desired. I couldn't think of a better designer and developer a business could find to meet all their marketing needs. Marshall delivers exactly what is needed to create a successful marketing campaign."
“I’m very impressed with your portfolio.”
NBC Universal Recruiter
“I see lots of business resumes; yours is very creative.”
“You are the best I’ve ever seen.”
Ajulia Executive Search