Case Study: Howard's Barn
This start-up online organic grocer required a distinctive logo and branding, plus an e-commerce enabled responsive website. NYDesign developed a wholesome feel using 1900s typography, a "fresh produce" color palette, key art, signage and antique image retouching. The result is a cohesive, strong and identifiable brand. View website
Case Study: Boroleum
Boroleum, a 100-year-old product, recently retained NYDesign for product re-branding/re-packaging, website design, social media pages, advertising, character design and video development. The package design went through many phases and variations, applying new typography while retaining features similar to the old package to maintain brand recognition traction. NYDesign managed social media advertising and the client shared that sales increased due to NYDesign's efforts. NYDesign also assisted in product photography for Amazon.
Case Study: PixonVision
PixonVision’s technology enhances both live and recorded, still and motion imagery in an unprecedented fashion and ease of use. Benefits include greater accuracy in medical diagnosis and deep space exploration, to greater military intelligence and optimal tactical maneuvers. PixonVision retained NYDesign to better position its brand. The design strategy above includes brand identity starting with a new logo, a unique color palette, typography, scientific-themed graphical elements, iconography, cohesive layout design and info-graphics. Intuitive data-visualization, navigation and data manipulation collectively contribute to peak accuracy in data input/output, digestion and technology adoption by the widest audience.