NYDesign / Process
From branding and print design to interactive communications like responsive websites, PPT decks and mobile apps, the correct strategy and plan implementation is crucial to optimizing your sales. The following steps provide a general outline of our intelligent approach on all projects:
Subsequent to learning your business objectives and your competitive advantage, all items to be developed are outlined, a time frame is established and a fee is set. The amount of initial concepts and the number of requested revisions are detailed in the schedule.
Projects typically include logo design, style guides, print collateral, packaging, websites and social media graphics. For interactive projects, all screens (viz., Landing/Home page, About, Products, Contact, Downloads, etc.) are wire-framed and flow-charted with a user path, followed by static color screen design layouts, prototypes, navigation, motion, icons, animations, and branded art. The final site or app is then built including all functionality and e-commerce. Subsequent marketing and promotion are available.
Designs are presented, revised until satisfactory, and then finalized when completed files are shared with you or uploaded to a designated server. (NYDesign offers hosting.)
Print projects like logo, brochures and packaging are provided in PDF format. Interactive projects are provided in HTML or through third party files like Figma, Sketch and InVision.
Once design phases are completed, HTML ads are developed, and social media promotion like Facebook pages, banners and videos are designed and posted to researched, targeted audiences. Facebook Open Graph is also used to enable your website visitors to share you with their 100s—1000s of Facebook friends. This is great free promotion that works. Try a sample: Facebook Share
Clients rave about the sales we have optimized for them, and the funding our design projects have attracted. NYDesign creates award-winning visual communications that position you as an industry leader, building trust in your company and long-term loyalty and growth.