NYDesign / Process
From branding and print, to websites, apps, decks and video, the correct strategy is crucial to optimizing your sales. The following steps provide a general outline of NYDesign's intelligent approach on all projects:
Subsequent to learning your objectives, your competitive advantage and your audience, all items to be developed are outlined, a time frame is established and a fee is set. The number of initial concepts and revisions are detailed in the schedule.
Projects typically include logo design, style guides, print collateral, packaging, websites and social media graphics. For interactive projects, all screens (viz., Landing/Home page, About, Products, Contact, Downloads, etc.) are wire-framed and flow-charted, followed by full-color layouts, prototypes, navigation, motion, icons, animations, and branded art. The final site or app is then built including all functionality and e-commerce. Subsequent marketing and promotion is available.
Designs are presented, revised until satisfactory, and then finalized when completed files are shared with you or uploaded to a designated server. (NYDesign offers hosting.)
Print projects like logo, brochures and packaging are provided in high resolution PDF format. Interactive projects are provided in HTML or through third party files like Figma, Sketch and InVision.
Once design phases are completed, HTML ads are developed, and social media promotion like Facebook pages, banners and videos are designed and posted to researched, targeted audiences. Facebook Open Graph is also used to enable your website visitors to share you with their 100s—1000s of Facebook friends. This is great free promotion that works. Try a sample: Facebook Share
Clients rave about the high sales NYDesign delivered, and the funding secured. NYDesign creates award-winning visual communications that position you as an industry leader, building trust in your company and long-term loyalty and growth.